Pursuit of Parties Re-Brand

A couple years ago when I started Pursuit of Parties, I created my own logo and design as I also toyed with the direction of POP. I love the first iteration of the Pursuit of Parties brand, but I’m ecstatic to share the new professional branding and my vision of what is yet to come.

The original logo

The brand is meant to be elegant, feminine, and fun. We made sure to include stationary-like elements just like a beautiful invitation for a party and we made sure to include a champagne bottle in the logo because we always find reasons to celebrate.

What’s next for Pursuit of Parties?

Get ready for more party ideas, tips and tricks, recipes, virtual events, and ways to connect with other hosts. Prepare to be inspired to throw a great party knowing that POP has your back to pull it off, no matter how busy you are. We will also be releasing something big in early 2025 and we will drop hints along the way.

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